Caesars Entertainment and the Detroit Lions have struck a significant deal signing for the 2024-2025 NFL season. Under this partnership, Caesars Sportsbook becomes the official sports betting partner of the Lions, while Caesars Entertainment is designated as the official igaming partner.
This collaboration will see Caesars leverage the Detroit Lions’ logos and branding across its igaming platforms, including Caesars Sportsbook, Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino. Fans will encounter Caesars’ brands prominently at Ford Field during Lions games, in radio spots on the Detroit Lions Radio Network, and across social media channels.
Eric Hession, President of Caesars Digital, expressed excitement about the partnership, emphasizing the unique experiences Caesars aims to provide to Lions fans. He noted the company’s strong relationship with Michigan sports fans and their plans to further engage them with the upcoming launch of Horseshoe Online Casino.
Mace Aluia, VP of Corporate Partnership for the Detroit Lions, highlighted the added value this partnership brings to fan experiences. He looked forward to enhancing game day experiences and offering exclusive engagement opportunities through Caesars’ digital platforms.
