The sky’s the limit for Josh Allen, who’s set to enter the world of entertainment production.
Buffalo Bills quarterback Josh Allen has reportedly signed a “multiyear deal” with Skydance Sports, LLC, according to ESPN’s senior NFL insider Adam Schefter. The 2024 NFL MVP now joins a growing list of current players and prominent NFL figures whose personal brands have thrived through Skydance Sports.
With Allen on board, Skydance will be able to tap into the passionate Bills Mafia fanbase. Other figures already partnered with Skydance include Chiefs quarterback Patrick Mahomes, retired center Jason Kelce, the unpredictable Aaron Rodgers, and Dallas Cowboys owner Jerry Jones.
As for what Josh Allen’s role with Skydance Sports will entail, the specific details are still emerging, as the partnership is in its early stages. According to an exclusive report by Alex Weprin of The Hollywood Reporter, Allen will help create a variety of scripted, unscripted, and branded content for Skydance.
What might that content look like? While not directly linked to Skydance, it’s useful to look at the types of projects Peyton Manning has developed with Omaha Productions, including docuseries, live shows, podcasts, and both scripted and unscripted series. Schefter also draws a comparison to LeBron James’ The SpringHill Company, suggesting that Allen could pursue similar ventures with Skydance Sports.
Skydance Sports, which operates under its parent company Skydance Media, LLC, recently merged with Paramount Global and National Amusements to form the new entity, Paramount Skydance Corporation. Since its launch in 2021, Skydance Sports has rapidly gained prominence.
In 2022, Skydance’s NFL Films division entered a joint venture with the NFL. The company has since partnered with streaming platforms like Netflix, Amazon Prime, and Roku, releasing a variety of documentaries and miniseries. Additionally, a holiday movie centered around the Kansas City Chiefs premiered on The Hallmark Channel in late 2024.
Could Josh Allen bring a Hollywood-style conclusion for Bills Mafia? With Allen now engaged to Hailee Steinfeld — a talented actress, singer, philanthropist, and activist — it remains to be seen whether she will have a role in the venture as it progresses.
What did Josh Allen say about his partnership with Skydance Sports? In an exclusive article for The Hollywood Reporter, Allen shared his excitement about the collaboration, stating:
“I’m excited to partner with a world-class organization like Skydance Sports to further my creative ambitions through storytelling. Utilizing my platform to do good and be good is very important to me, and Skydance is an excellent partner who can help me achieve this goal through the creation of compelling content that aims to inspire.”
Given Allen’s well-known commitment to supporting medically vulnerable and critically ill children through his work with Oishei Children’s Hospital, it’s easy to imagine that some of the content he creates will focus on inspiring others to give back.
